The event tourism and the event management Essays

The event tourism and the event management Essays The event tourism and the event management Essay The event tourism and the event management Essay The report is about event tourism and it will be discussing the definition of both the event tourism and the event management. The report will also be focusing on the different typologies of event tourism, the links between the event and tourism, the impacts of event tourism moreover will also be giving the comparison of the impact of events Definition of Event management Event management includes areas of applied knowledge and specialized training focused on planning, construction and administration of events that are organised, surrounded by celebrations and other events, especially those in the field of firm and companies comprising of conferences, exhibitions as well as in field of private events comprising of weddings, celebrations and social gatherings of certain groups.(Getz 2008) Definition of event tourism An organised occasion such as a meeting, conversation, exhibition, special event, gala dinner, etc. An event is often composed of several different yet related functions. (Getz 2005, p. 16, as citied in Bowdin et al 2011) the principle that applies to the events are provisional plus that: Every such event is unique, stemming from the blend of management, program, setting, and people Links between tourism and event The New Zealand Tourist and Publicity Department (1987, as citied in Getz 2008) says that Event tourism is an important and rapidly growing segment of international tourism. According to Getz (2008), both the demand and supply aspects must be considered when combining events and tourism together. A certain determination of the type of tourists travelling as well as visiting the events is required for a clear understanding of whether event tourism is worth it or not. However, on the other hand Getz (2008) has mentioned that local and regional events could present as a problem from a tourism point of view. If tourism is linked with these local events where investment is required to develop and promote them, it might cause some discomfort to students to the local residents. Typologies of the event (Getz 2005 as citied in Getz 2008) According to Getz (2005) the typology of planned event makes an effort to categorise major categories, differentiating among those in the public area and those of primary interest to individuals and minor, private groups. Depending on the purpose and circumstances, events can fall into more than one category. (Getz 2005:19) Getz (2008) highlighted that the important classes of the organised occasions are arranged on the basis of their structure which includes variations in their aim and functioning. Some variations are for public events whereas some other programmes are organised for contest, fun, entertainment and socializing reasons. A lot of times there is a need of specialized services which allows the managers of the services to contact particular types of events. The events can also be linked with highly qualified associations and occupational routes. What makes event special Getz (2005) suggests that some of the things that makes event Special are its uniqueness as all event offers an irreplaceable experience by the combination of management, setting of the event, and the visitors that attend the event. Many events depend on the must see or once-in-a-lifetime scenarios to increase its visitor numbers. Other things like the quality of the event, use of the tradition within the event, meeting the customer needs, affordability of the event things like these can also make an event special.

8 Inspirational Sports Movie Quotes for Your Professional Life

8 Inspirational Sports Movie Quotes for Your Professional Life Everyone loves a good sports movie, right? Especially the ones that make you sniffle, while you pretend to be clearing dust out of your eye. (Darn it, Bad News Bears, why did no one believe in you?) And while they’re totally inspirational if you have athletic dreams of greatness, they also have plenty of great inspiration for all of us about how to persevere on our chosen paths. â€Å"A team isn’t a bunch of kids out to win. A team is something you belong to, something you feel, something you have to earn.† –The Mighty Ducksâ€Å"Having dreams is what makes life tolerable.† –Rudy  Ã¢â‚¬Å"You didn’t come into this life just to sit around on a dugout bench, did ya? Now get your ass out there and do the best you can.†- The Bad News Bears [via Tumblr]  Ã¢â‚¬Å"Going in one more round when you don’t think you can- that’s what makes all the difference in your life.†- Rocky IVâ€Å"Well, I just think this horse h as a lot of heart. He may have been down, but he wasn’t out. He may have lost a few, but he didn’t let it get to him†¦Oh, and by the way, he doesn’t know he’s little. He thinks he’s the biggest horse out there.†- Seabiscuitâ€Å"The hard is what makes it great.†- A League of Their OwnSo take your new motivation, go out there, and win one for the Gipper! Er, rather, win one for you.

Structural Stability Statement Essay Example | Topics and Well Written Essays - 1500 words

Structural Stability Statement - Essay Example The weight of the tower is not distributed uniformly along the height of the Tower; there is more material at the base than near the top. The Tower consists of lattice-work columns at each of the four corners, in which diagonals connect four elements, thus making stiff, but lightweight columns. Each primary element is actually composed of many sub elements. The overall structure has a vertical axis between the two columns, but, individually, each column has its own axis that follows the curve of the elements. These axes are idealized as parabolas. Four types of loads act on the Tower: Dead load, Live load, Wind load and Thermal load. Dead load and the Wind load generate more forces as compared to the rest. Owing to its lattice structure, the tower is relatively lightweight and creates a force of only 4.5 kg/cm2 on the foundation. The wind force is one of the chief forces which create horizontal loads over the tower. It can be understood as a type of uniformly distributed load over the entire height of the tower. The overall bending moment from the horizontal wind load will produce tension in one column and compression in the other. Exaggerated action under wind load is shown: The wind pressure on the Tower is stronger near the top than at the bottom, but the wind force is fairly uniform because the Tower is tapered. The wind force will create a higher vertical reaction in the leeward support and a lower vertical reaction in the windward support because the wind alone would create compression in the leeward support and tension in the windward support. In combination with the forces generated by dead load, the forces can be seen as stated in the diagram. Reactions The overall reactions at the base of the Tower are easily found from the wind and gravity loads. Overall vertical and horizontal reactions will develop to balance the respective loads. A moment reaction will also develop to balance the horizontal load applied through its centroid a distance l/2 from the support. The Internal Forces The simplest internal forces are the axial ones, which result from the vertical loads and reactions. They reach a maximum at the base of the Tower. These horizontal forces tend to push the Tower apart but are resisted by the connection all along the Tower and the ground. The columns of the Tower, under the effect of the vertical load, would slide apart if there were no connections between them. These connections, which have been idealized as continuous, experience tension force equal to the horizontal forces they are resisting. The axial force will decrease with height as the vertical load and angle of inclination decrease. The second platform is subjected to the entire load of top and middle part of the tower. The forces at the higher points are lower as compared to the base and hence the higher members have a lesser amount of cross sectional area. The

Busnisse law final exam Essay Example | Topics and Well Written Essays - 500 words

Busnisse law final exam - Essay Example The above scenario can therefore be discussed under promissory estoppel which is a legal law that requires the promisor to honor his or her promise to the promisee. The board in its meeting passed a decision which was based on a promise about paying Faithful $3000 per month as pension as a sort of reward after he retires. The pension promise is implemented only for a period less than two years of which he was in good health. The new president therefore stopping his pension payment despite it having been recorded by the board is nothing short of a breach of a promise. It can be argued that the real reason the pension was stopped was because Faithful became ill and hence was thought to therefore be in no position to assist the company in any way despite him being retired and would therefore be more of a liability than an asset. According to the promissory estoppel, even though it is not legally binding in the sense of a contract with mutual consent, the promisor still has to honor the promise made to the promisee no matter the situation. The court can therefore demand the company to continue paying Faithful the promised pension whether he is sick or not and with this ruling, Faithful can recover his promised pension and continue to enjoy it as before. Homeowner is legally liable to be compensated by Better and also Retailer under negligence defense in the law of tort because of the newly enforced law in the state of East Colombia. According to him, he thought that the mower manufacturer and even seller had honored and implemented the law and hence he was sure it was safe for him to reach under the mower once he applied the brakes on it. In order to prove liability and make a strong defense, the plaintiff suing for negligence has to have had a duty of care from the defense, the duty has to have been breached and caused damage to the plaintiff (Miller and Cross, 123). All these conditions have been

A Separate Peace Essay Example for Free

A Separate Peace Essay In the novel, A Separate Peace, by John Knowles the question is presented â€Å"what is a true friend?† The author challenges the question by manifesting two main characters, Finny and Gene, to have a type of rivalry relationship. Finny is a self-confident, outgoing, and athletic person. Awhile on the other hand Gene is quiet, competitive, and intelligent person. Gene gains jealous thoughts which in the end lead their friendship too gradually to fall apart. The author creates a challenge that frustrates both Finny and Gene to test both side of their relationship. As an example the author shows Finny’s fall in the climax of the book is due to Gene being jealous of him which then leads to Finny’s tragic injury.†I was not of the same quality as he. I couldnt stand this†¦Ã¢â‚¬  (Knowles 52). Gene was surrounded with depression and major guilt. I feel that, with friendship there is always going to be envious feelings towards the other party no matter what, but not to a point of possibly injuring them or hurting them really bad. Another incident is when Gene wears Finny’s clothes while he is recovering from his injury. This brings out the thought that Gene missed Finny and he had a feeling of loneness, but however he is also replacing him in his athletics.†Listen, pal, if I can’t play sports, you’re going to play for me† (Knowles 76). Due the past altercations, Gene will play for Finny, not only because he was the second best player but Finny was injured. So I guess you can say he qualifies for his replacement. This shows that in a friendship or relationship, when two friends have had an argument in the past that has lead to loneliness, an empty feeling, and non communication, but in the end this is the factors that makes a friendship stronger when they finally talk again for the first time in a long period of time and they both feel the love and welcoming type of feeling. The last incident that occurs shows the true feelings of friendship illustrated by the author is, this is when Finny falls down the stairs and  he breaks his leg for the second time. But sadly in the end e eventually dies in surgery when the doctor begins his procedure on Finny’s leg to try to fix it. The doctor then explains that the marrow of the bone escaped and went throughout his bloodstream leading to his heart killing him. Gene didn’t cry for one reason, when he was at Finny’s funeral, he felt as if this was his own.†I could not escape a feeling that this was my own funeral, and you do not cry in that case†(Knowles 184). Gene is mad at himself for endangering Finny’s life by bouncing and unbalancing the tree branch as Finny leaped out towards the water and in the end unintentionally ending his Finney’s life. John Knowles wrote the sad story of when friends obtain the feelings of envy or jealousy, on their journey to discover the true meaning of what they thought was a true friend. Their jealous cravings lead them to their tragedy and this is the major factor that brought their friendship to a end. The question â€Å"What is a true friend?† can only be answered in your opinion for there is no true definition of true friends because everyone is different and therefore think differently and has a different opinion on the subject.

Concentration of Salt Solution :: Papers

Concentration of Salt Solution (dmÃâ€" ¿Ãƒâ€šÃ‚ ³) 1st set of results (g) 2nd set of results (g) 3rd set of results (g) Average of the 3 sets of results (g) 0 2.11 1.79 1.05 1.65 0.2 2.30 1.87 1.09 1.75 0.4 2.32 2.03 1.12 1.82 0.6 2.40 2.01 1.12 1.84 0.8 2.43 2.10 1.08 1.87 1.0 2.38 2.01 1.09 1.83 1.2 2.33 2.12 1.09 1.85 1.4 2.27 2.02 1.08 1.78 1.6 2.27 2.01 1.08 1.79 1.8 2.27 2.11 1.17 1.85 2.0 2.24 2.01 0.96 1.74 Results This is a table to show the mass of the potatoes at the start of the experiment. Each weight was carried out three times. The next table shows the weights of the potatoes after the experiment Concentration of salt solution (DmÃâ€" ¿Ãƒâ€šÃ‚ ³) 1st set of results (g) 2nd set of results (g) 3rd set of results (g) Average of the 3 sets of results (g) 0 2.11 1.79 1.05 1.65 0.2 2.30 1.87 1.09 1.75 0.4 2.32 2.03 1.12 1.82 0.6 2.40 2.01 1.12 1.84 0.8 2.43 2.10 1.08 1.87 1.0 2.38 2.01 1.09 1.83 1.2 2.33 2.12 1.09 1.85 1.4

LGUs Warned For Late Class Suspension Announcement Essay

MANILA, Philippines — Malacaà ±ang told local government units (LGUs) that the late announcement of class suspension in some areas on Tuesday should be the last time it should happen, reminding LGUs of their responsibility to announce class suspension as early as possible. Deputy presidential spokesperson Abigail Valte also asked the public to be more patient with LGUs because of the new system that transferred to the LGUs the responsibility of ordering the suspension of classes which was previously the function of the Department of Education (DepEd)â€Å"We are giving them a little more time to cope with the new system and we hope that this will be the last time,† Valte said. She said it would be up to the Department of Interior and Local Government (DILG) to impose sanctions on LGUs that failed to announce class suspension on time during inclement weather. According to Valte, local governments should make the announcement as early as 4:30 a.m. â€Å"We will be asking for a little bit of your patience because it is a new system and our LGUs would also need to get used to that system, but again we would like to remind them as well as a reminder from the DILG that the responsibility of suspending classes in your locality is now with your local chief executives,† she said. Valte said the responsibility of announcing class suspension was given to the local governments because the DepEd, which used to announce the suspension of classes, also gets information from LGUs whether or not to have class suspension in their respective areas. Valte said they had noticed the numerous complaints aired by the public in various media outfits on the late class suspension yesterday. She said DILG Secretary Jesse Robredo has vowed to remind LGUs of the new protocol.Valte said President Aquino is continuing to monitor the weather and flood situation, particularly in Metro Manila and nearby areas. Classes were suspended in most parts of the metropolis yesterday due to heavy rains which caused flooding in major thoroughfares. Valte, however, said there was no suspension of work in government offices. Based on the DepEd Order, Signal No. 1 will permit the suspension of classes in public and private pre-school and kindergarten classes in the affected areas while Signal No. 2 allows for the suspension of elementary and secondary classes. At Signal No. 3, classes in all levels are cancelled. LGU officials are supposed to announce cancellation of classes not later than 4:30 a.m. for whole-day cancellation and 11 a.m. for afternoon class suspension. Meanwhile, two dams in Luzon reached their critical water level due to continuous intense rains over the watershed areas yesterday, the state weather bureau said. Philippine Atmospheric, Geophysical and Astronomical Services Administration (PAGASA) hydrologist Max Peralta said one spillway gate of Ipo Dam in Norzagaray, Bulacan had been releasing excess water since yesterday morning. As of 11 a.m. yesterday, Ipo Dam’s level reached 100.75 meters, or 0.11 meters lower than its spilling level of 100.86 meters. â€Å"Before 10 a.m., two gates were opened. Only one gate remains opened due to less rains over the area,† Peralta said â€Å"Water released from the Ipo dam is at 48 cubic meters per second. This is quite minimal and may not flood the downstream communities near the Angat River,† he explained. Likewise, water level in La Mesa Dam in Quezon City remained critical at 79.52 meters, as of 11 a.m. yesterday. This was 0.63 meters short of the 80.15-meter spilling level Dam authorities have already issued a red alert for possible flash floods among communities near the Tullahan River. Communities that may likely be affected by flooding are Fairview, Forest Hills, Quirino Highway, Papri, Goodwill, Sta. Quiteria, and San Bartolome in Quezon City, Barangay Ligon along North Luzon Expressway in Valenzuela and Malabon.â€Å"We have recorded continuous rains over the watershed area until Tuesday noon. From 12 noon last Monday to 12 noon on Tuesday, 108 mm rains have been recorded, which is considered intense rains,† Peralta said. Meanwhile in Malolos, Bulacan, Liz Mungcal, Provincial Disaster Risk Reduction Management Office (PDRRMO) chief, reported to Bulacan Governor Wilhelmino M. Sy-Alvarado, that at around 7 a.m. yesterday, the Ipo dam began releasing water at 109 cms per second. Mungcal said as a result the Bustos Dam released 120 cms at around 9 am. Also yesterday, adding that this amount of water released was safe and tolerable and would not be felt by the community. PAGASA-Weather Branch assistant chief Rene Patient said light to moderate rains will continue to affect Western Luzon today, Wednesday. â€Å"Rains will be scattered and light to moderate as the low pressure area (LPA) continues to move away from the country. Improving weather condition can be expected this Wednesday but Bataan, Zambales, Cavite, Mindoro, Batangas, and Metro Manila will still experience scattered rains,† Paciente explained. â€Å"We have experienced moderate to heavy rains early morning on Tuesday until the afternoon, but we can expect that light to moderate rains will prevail on Tuesday evening. Rains will continue to subside until Wednesday,† he added. The LPA was estimated based on satellite and surface data at 60 km northwest of Ambulong, Batangas or 50 km west-southwest of Manila yesterday morning.Paciente pointed out that the heavy rains were caused by the LPA, â€Å"packing more rains than winds. â€Å"Because it does not have enough wind to enhance the southwest monsoon, it was just the LPA that brought rains over Luzon,† he pointed out. He cited that from 8 a.m. to 11 a.m. yesterday, rain monitoring stations recorded the highest rainfall in Infanta, Quezon at 48 mm, followed by San Jose, Mindoro (42 mm), Casiguran, Aurora (39 mm), Tanay, Rizal (25 mm), Science Garden in Quezon City (21 mm), and Baler, Aurora (20 mm).He said rains measuring 7.5 mm or above is considered heavy rains. A yellow warning signal was issued in Metro Manila on Tuesday that alerts authorities and residents of continuous light rains. The Quezon City government also suspended classes in the afternoon in the grade school and high school levels of both private and public schools. Greg Banacia, chief of the city’s Public Affairs and Information Service Office (Paiso), said that the city government has coordinated closely with the Division of City Schools and the 142 barangay disaster risk reduction coordination committee in recommending the suspension of classes throughout the city. However, some parents raised howls of protest, complaining that the city government and the barangay officials should have made the announcement much earlier. With the announcement being issued in the afternoon, the parents said their children would now have to wade on flooded streets and faced the risk of being afflicted with flu and similar diseases. â€Å"The rains were strong from 12 a.m. to 8 a.m. Classes should have been suspended the whole day. Now our children are soaking wet and may get sick,’’ one of the parents complained. Another parent who was passing by Quirino Elementary School in the city’s third district said she decided to let her four schoolchildren go home because of the strong rains and flooded streets. â€Å"I do not want to take the risk what with all the news of live electric wires falling onto innocent passers-by and having them electrocuted. I do not want that to happen to my children,’’ the parent said. Yesterday’s heavy rains also forced the cancellation of six domestic’s flight. The Media Affairs Division (MAD) of the Ninoy Aquino International Airport recorded three turn-around flight services out of Manila because of the weather disturbance, as of 12 noon yesterday; the MAD had recorded flight cancellations between Manila and Naga City as well as Mani la and Busuanga in Palawan. The management of Cebu Pacific cancelled a turn-around flight between Manila and Naga and a flight between Manila and Busuanga. At the same time, Air Philippines also cancelled a turn-around flight between Manila and Naga, with both airline companies citing bad weather as the cause of the cancellations. Meanwhile, the Department of Health (DoH) warned against the possible upsurge of leptospirosis as floods inundated parts of Metro Manila yesterday. Leptospirosis is an illness brought about by animal urine that enters the body through the eyes, nose, mouth and open wounds. Leptospirosis is characterized by flu, headache, red eyes, jaundice, and difficulty in urinating that may lead to acute kidney failure. Dialysis is usually given to those who are suffering from acute kidney failure. â€Å"Those who were exposed to contaminated flood waters get sick of leptospirosis one to two weeks later,† DoH Assistant Secretary Dr. Eric Tayag said. â€Å"Leptospirosis outbreaks after floods occur within a month and may continue for several months,† he added. According to the Disease Surveillance Report of the DoH, leptospirosis cases from January 1 to May 26 reached 1,728 which are 211.35 percent higher than cases recorded in the same period last year, 555. Cases were highest in Northern Mindanao and Western Visayas. There were 75deaths reported within the said period. â€Å"Ages of cases ranged from less than two months to 93 years old. Majority of the cases reported were males. Most of the cases belonged to the 21 to 30 years age group,† The surveillance said. â€Å"Leptospirosis has low case fatality rate. However, it changes with advancing age and may reach 20 percent more in patients with jaundice (yellowing of the skin) and kidney damage who have not been treated with renal dialysis,† the report added. Leptospirosis without complications can be treated with antibiotics for a week. Afternoon classes yesterday in Marikina City, Pasig City, Pateros and Taguig City, in both public and private elementary and high schools, have been suspended by local officials due to the continuous rains. In Marikina City, Paul Sison, chief of the city’s Public Information Office (PIO), said Mayor Del De Guzman ordered the suspension of afternoon classes in both public and private schools in pre-school, elementary and high schools in Marikina City, due to the prevailing bad weather. However, the suspension of classes in the college level was left by the local city government to the discretion of school officials. According to the PIO, there are a total of 17 public elementary schools 14 public high schools in the city. Private elementary schools numbered 50 while there are 29 private high schools in the city. The local city government added that despite the continuous rains, the water level at the Marikina River as of 9:15 a.m. Tuesday remained normal. According to the PIO, the water level at the river was 13.9 meters above sea level based on the data gathered from the alarm gauge located at Barangay Sto. Nià ±o. Meanwhile in Pasig City, classes in both elementary and high school levels were also suspended by the local city government due to rains. In Pateros and Taguig City, the schools division superintendent of public schools in both areas also declared the suspension of classes in both public elementary and high schools for the afternoon shift. Acting Malabon Mayor Antolin Oreta declared the suspension of afternoon classes in most areas brought by flooding that submerged all low-lying areas of the city yesterday. Oreta announced the suspension of classes in 16 elementary schools and two high schools in at least 14 barangays at 10 a.m. He likewise directed the local Disaster Risk and Reduction Unit to prepare for possible evacuation of families living along danger zones such as in West Riverside, Tullahan River, and Dona Juana Riverside all in Barangay Potrero.In Rizal province, the rains prompted local officials to suspend classes in schools in their respective localities yesterday. In Cainta, Mayor Ramon Ilagan ordered the suspension of afternoon classes from preparatory to high school levels for both public and private schools yesterday. The ACEM Montessori School located at Karangalan Village in Cainta suspended classes ahead of the local government’s announcement since the streets outside the school are flood-prone during heavy downpour. In Antipolo City, Mayor Danilo Leyble ordered the suspension of classes from preparatory up to high school, both private and public before noon yesterday due to heavy rains.Reli Bernardo, information officer of the Rizal provincial government, said flood-prone localities have been monitored for possible evacuation or assistance by the Provincial Disaster Risk Reduction Management Council upon the directive of Rizal Governor Casimiro â€Å"Jun† Ynares, III. The local disaster management teams of the respective localities have yet to receive reports of untoward incidents as a result of the heavy rains. Meanwhile, heavy rains that spawned floods in Metro Manila forced the Supreme Court (SC) yesterday to suspend work in all trial courts, the Court of Appeals, the Sandiganbayan and the Court of Tax Appeals starting at 1 p.mCourt Administrator Jose Midas P. Marquez said the suspension of work was based on a directive issued by Acting Chief Justice Antonio T. Carpio. The SC suspended its work starting at 3 p.m. According to Marquez, a 2010 administrative order issued by the SC â€Å"grants executive judges of trial courts outside Metro Manila to suspend work for their employees in the absence of an announcement from the national or local government and under certain circumstances so long as it is in line with existing rules and procedure. â€Å"He said judges have been instructed to report to the SC immediately any damage that may be wrought by the bad weather on court offices, equipment and records, and injuries that may be incurred by court officials and employees. The Senate was also forced to suspend work due to the heavy rains yesterday. Senate President Juan Ponce Enrile issued the order allowing employees of the upper chamber to go home early so as to avoid being trapped by floods that inundated most parts of the metropolis. Though there were no scheduled public committee hearings, Enrile advised those with transactions at the Senate to postpone their plans. The Senate also closed public assistance center yesterday. Last year, the Senate was also forced to temporarily stop work due to typhoon Pedring. —with reports from Ellalyn B. De Vera, Freddie C. Velez, Chito A. Chavez, Jenny F. Manongdo, Francis T. Wakefield, Ed Mahilum, Anjo Perez, Rey G. Panaligan, Hannah L. Torregoza, and Nel B. Andrade URL: http://www.mb.com.ph/articles/364509/lgus-warned-for-late-class-suspension-announcement#.URubrWphJpx

Is war ever justified?? Essay

Diamond, a precious metal, is famous for two important characteristics which are its hardness and thermal conductivity, although, extraction and processing of a diamond are a very difficult process. Diamond is one of the most expensive metals in the world as it is rarely found in the world. The extraction and processing of a diamond is done in the following manner: Discovery of diamond mine, Extraction of diamond in raw form, further processed in industries and finally it is supplied to the markets. The first step in the procedure of a diamond is Discovery of diamond mine, it is the major and the most difficult step in the procedure of diamond, this is because, diamond mines are rarely found in the world and it is very difficult to discover diamond mine because it requires high amount of capital, machinery and manpower. The second step in the procedure of diamond is Extraction of diamond from its mines. It is a difficult process which requires heavy machinery and labor force. Diamonds are attached in heavy rocks and these rocks come to the earth surface by volcanic eruptions. On the other hand, this stage is very risky for the labors who are working on the site this is because, in the process of extraction there are many hazardous gasses which are being leaked and which affects the health of the people who are working there so all of them must be very careful as it can be very dangerous for them. The third step in the procedure of diamond is further processing. In this step all raw form diamonds are sent to the industries where all other impurities are separated from the diamonds and these raw form of diamonds are converted into finished goods. Diamonds have many uses firstly, it is used in making jewels. Secondly, it is used as a thermal conductor in many science experiments as it is the best thermal conductor. The fourth and the last step in the procedure of diamond is the supply of diamond to the markets. In this stage finished good are supplied to the  market. Diamond is supplied worldwide because, there are very less reserves of diamonds in the world so this step is also an important one. In conclusion, the process of a diamond from its mine to finished goods is a difficult process and you need to follow these steps to safely extract diamonds. Diamonds are very expensive because of their unique characteristics and because of high process cost.

Limiting Reactant Definition in Chemistry

Limiting Reactant Definition in Chemistry The limiting reactant or limiting reagent is a reactant in a chemical reaction that determines the amount of product that is formed. Identification of the limiting reactant makes it possible to calculate the theoretical yield of a reaction. The reason there is a limiting reactant is that elements and compounds react according to the mole ratio between them in a balanced chemical equation. So, for example, if the mole ratio in the balanced equation states it takes 1 mole of each reactant to produce a product (1:1 ratio) and one of the reactants is present in a higher amount than the other, the reactant present in the lower amount would be limiting reactant. All of it would be used up before the other reactant ran out. Limiting Reactant Example Given 1 mol of hydrogen and 1 mol of oxygen in the reaction:2 H2 O2 → 2 H2OThe limiting reactant would be hydrogen because the reaction uses up hydrogen twice as fast as oxygen. How to Find the Limiting Reactant There are two methods used to find the limiting reactant. The first is to compare the actual mole ratio of the reactants to the mole ratio of the balanced chemical equation. The other method is to calculate the gram masses of the product resulting from each reactant. The reactant that yields the smallest mass of product is the limiting reactant. Using the Mole Ratio: Balance the equation for the chemical reaction.Convert the masses of reactants to moles, if needed. If the quantities of reactants are given in moles, skip this step.Calculate the mole ratio between reactants using the actual numbers. Compare this ratio to the mole ratio between reactants in the balanced equation.Once you identify which reactant is the limiting reactant, calculate how much product it can make. You can check that you selected the correct reagent as the limiting reactant by calculating how much product the full amount of the other reactant would yield (which should be a larger number).You can use the difference between the moles of non-limiting reactant that are consumed and the starting number of moles to find the amount of excess reactant. If necessary, convert the moles back to grams. Using the Product Approach: Balance the chemical reaction.Convert the given quantities of reactants to moles.Use the mole ratio from the balanced equation to find the number of moles of product that would be formed by each reactant if the full amount was used. In other words, perform two calculations to find the moles of product.The reactant that yielded the smaller amount of product is the limiting reactant. The reactant that yielded the larger amount of produce is the excess reactant.The amount of excess reactant may be calculated by subtracting the moles of excess reactant from the number of moles used (or by subtracting the mass of excess reactant from the total mass used). Mole to gram unit conversions may be necessary to provide answers for homework problems.

How To Write For Social Media To Create The Best Posts - CoSchedule

How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality. How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesn’t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Lets  learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If you’re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.  You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flop  on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:  why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspot  is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Message  Optimizer! It's the latest FREE tool from your friends at .  Ã°Å¸Ëœâ€° The Social Message  Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Message  Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Message  Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.  Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data from  6,399,322 social messages to refine yours to be among the top 10%. Use the Social Message  Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If you’re not sure what the difference is (and were afraid to ask) though, then never fear. There’s no shame here. Let’s walk through each one: Hear the difference? The first example puts the subject (â€Å"I†) in the driver’s seat. It’s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say â€Å"you† more than you say â€Å"us.† Here’s a good example from Threadless’ Twitter bio: Write Stuff People Want To Share This requires understanding why people  share content. Let's  break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content that’s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Here’s an example from Bobcat Company: To  express and define themselves. When sharing posts, people often think, â€Å"How does sharing  this reinforce my identity?† Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as â€Å"tough† or â€Å"hard-working.† Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows they’re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?  You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.  You probably don't need to be told that, either. If it’s appropriate, take a stance on something or show your support for a cause. You don’t have to get too controversial (although sometimes a little bit of controversy is okay). Here’s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clear  Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. It’s written to stoke curiosity and intrigue. What will  happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, it’s immediately clear that the post copy directed me to a relevant link. The destination page’s headline is well aligned with the tweet, too. That’s a good thing, because if this ended up being click bait, I would have thrown my keyword. Don’t make people want to throw their keyboards. Make sure your social messaging matches your  destination page.Make Sure Your Copy Matches Your Visual Content, Too If you’re writing image copy, consider connecting it with your post copy too. Here’s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Here’s another example from the NFL that creatively incorporates a player’s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isn’t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by reading  this example post: â€Å"Here is our latest blog post about a very awesome topic you’ll enjoy.† This isn’t that bad, right? Well, there are a lot of wasted words we could do without. Let’s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. â€Å"Here’s our latest blog post about blogging.† Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesn’t mean you can’t promote yourself. It just means it’s best to find a way to sell people on the idea of taking an action without directly sounding like you’re making a sales pitch. Here’s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know there’s a sale going on without forcefully saying, â€Å"Buy Now† or â€Å"Shop Here.† It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If you’re linking to another article or blog post, you don’t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?  You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short There’s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebook’s algorithm can detect overly promotional language. This means wording like, â€Å"Buy Now!† or â€Å"Sign up here!† Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, that’s something you can’t afford. Write Shareable Article Headlines If you’re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, it’s better to write copy that adds to the story your article is telling.  Here’s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting people’s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy It’s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isn’t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you can’t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that â€Å"the best area for clicks is about 25% of the way through the Tweet.† As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that you’re talking about them. In turn, they’ll be more likely to share your posts. It’s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, â€Å"emoji† is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet It’s possible to tell a complete story in a tweet. Here’s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Don’t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it won’t be understood by your audience. Be Concise Get to the point. Don’t ramble. Busy professionals don’t have time to waste. Stay Professional LinkedIn is a professional network. Don’t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks people’s attention while connecting with your post text. Don’t Forget Hashtags Instagram likes hashtags. Don’t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if you’re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means you’ll need to develop a consistent voice. One that’s both true to your brand or personality, while fitting for each social network you’re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.  Voice is a mission statement. Tone is the application of that mission. How To Develop  Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: â€Å"We are ________ , but we’re not __________ .† An example answer here could be, â€Å"We are funny, but we’re not offensive.† Or, â€Å"We are professional, but we’re not stuffy.† The idea is to narrow down who you are, and who you’re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people don’t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook people’s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isn’t inherently â€Å"fun.† So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? It’s important to figure this out if you don’t already know. Survey your audience if you have to. You need to know who you’re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who you’re writing for. TIP: Know who you’re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitor’s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If you’re a legal firm, for example, you probably don’t want to sound lighthearted. If you run a pet adoption center, however, you’d likely want to sound fun and inviting to get people in the door. What do you do if it isn’t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who You’re Not) One way to help understand your brand voice is to ask â€Å"We are ______ , but we are not ______ â€Å" questions. This can help you know who you are, and just as importantly, who you’re not. As an exercise, fill in those blanks a few different ways. Here are some examples: â€Å"We're fun, but we’re not goofy.† â€Å"We're informative, but we’re not boring.† â€Å"We're authoritative, but we’re not arrogant.† Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a â€Å"tag line.† According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to create  a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your company’s existing tag line in mind when writing on social media. Ask yourself, â€Å"How does this messaging support or reflect what we’re about?† Come up with a new tagline. It doesn’t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Let’s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but we’ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Let’s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality.

Strategic Social Challenges of Wal-Mart Article

Strategic Social Challenges of Wal-Mart - Article Example Reducing greenhouse emissions can save money for their consumers. The company also planned to give preference to the suppliers that participate in this program. They have started recycling plastic to eliminate waste and they are also working with their suppliers and educating them. Packaging should be from renewable or recyclable material to save cost and they decided to work with their packaging supplier. Recycling can save on landfill costs. As far as products are concerned, Scott said they would introduce products that are safe and produced in a sustainable way. They are introducing organic products to eliminate toxins in different product categories  such as paper, food, fisheries, and electronics. Apart from the environment, they also decided to focus on product sourcing, health care, wages, community involvement, and diversity. They are trying to ensure that all the workers are treated properly. They also want to bring in insurance for all their Associates and establish basic health care clinics to bring greater access. They would also focus on the wages as this has been the area of criticism but they claim to be abiding by the minimum wages laid down by the Congress.   They believe in diversity and would continue to hire the minorities and the women and also increase business with minorities companies. Wal-Mart was aware of the challenges that the company was facing as they proposed to revise their Associate benefits and the public reputation during their Board Retreat in 2005.